Rookie Gi
A new kind of Jiu-Jitsu apparel company
An entrepreneur approached me to design an identity for her startup, Rookie Gi Workshop. A practitioner of Jiu-Jitsu, she saw the need for a uniform that fits the female form more practically than current male-oriented designs. She envisioned a scrappy brand that stood out from other Jiu Jitsu uniform brands and reflected its birthplace in Raleigh.
![Rookie Gi logo.](https://assets-global.website-files.com/5a1cb93d7ceb0c0001289f06/5b37bab05b093ec582eccc04_Horizontal_black_transparentbg-12.png)
Badge for the Wilderness
Wilderness Expedition sticker for the Caldwell Fellows
An NC State scholarship program, the Caldwell Fellows, has a Wilderness expedition program that enables students to go on a Outward Bound-esque trip to the Sierra Nevadas or Utah’s canyons during their college career. I designed a sticker to raise money for the fund that makes this life changing college program possible.
![](https://assets-global.website-files.com/5a1cb93d7ceb0c0001289f06/5a53066135a8000001351f23_wilderness-08.png)
Ancora
Logo Ideation for a Raleigh-based producer
A fresh visual identity for a music producer in Raleigh, North Carolina. “Ancora” means “anchor” or “still” in Italian. It also means “again” (encore).
SATELLITE
Rebrand for a nonprofit STEM summer camp for rural NC youth
NC State’s Science And Technology Enriching Lifelong Leadership In Tomorrow’s Endeavors (SATELLITE) summer program has introduced over 600 students from under-funded rural North Carolina high schools to science and technology. The camp logo needed an update, so the director reached out to me to do a pro bono logo for the program.
![](https://assets-global.website-files.com/5a1cb93d7ceb0c0001289f06/5b39907d47626223877cd899_2context.jpg)
![](https://assets-global.website-files.com/5a1cb93d7ceb0c0001289f06/5b3990db99d87d86a5024dca_1context.jpg)
Personal Brand
Bethany Faulkner design
Every graphic designer gets a kick out of branding themselves. I wanted my personal mark to be clean, free flowing, and clever. My first and last initials are the same stroke in cursive, which I used to my advantage in my personal mark.
![](https://assets-global.website-files.com/5a1cb93d7ceb0c0001289f06/5b70da429e9b6fd23e3d71a2_signature.gif)
![](https://assets-global.website-files.com/5a1cb93d7ceb0c0001289f06/5b70dd2c681f899d18b5f029_b1.png)
![](https://assets-global.website-files.com/5a1cb93d7ceb0c0001289f06/5b70dd33e5d6e2afb7eb5b28_b2.png)
![](https://assets-global.website-files.com/5a1cb93d7ceb0c0001289f06/5b70dd38681f891a4db5f02a_b3.png)
![](https://assets-global.website-files.com/5a1cb93d7ceb0c0001289f06/5b70de273d9b8473367222b6_windowsilllogo-13.jpg)